01
Initial benchmark
A report detailing AI visibility, competitor assessment and current prompt performance.
AI visibility intelligence
LLM discoverability
Competitive clarity
Competitive clarity for the AI era.
OSCAR is an AI visibility monitoring service from Proactive International PR that benchmarks how brands are surfaced, cited and recommended across ChatGPT, Google AI Overview and Perplexity.
Discovery.
Trust.
Influence.
Visibility in search and AI answers drives intent, accelerates conversations and wins revenue. If you are not showing up, your competitors will be.
AI-generated results are projected to overtake organic search traffic by 2028.
GEO strategies can boost visibility in AI-generated answers by up to 40%.
GEO adopters are seeing 3.4x more traffic from LLMs compared to others.
63.3% of SMEs are already optimising their content for AI and LLM models.
Platform assessment
Assessing the platforms that shape visibility.
OSCAR analyses how your brand appears across leading LLMs to understand where your organisation is surfaced, cited and recommended.
C
ChatGPT
How your organisation appears in conversational AI responses.
AI
Google AI Overview
How you are surfaced in AI-generated search summaries.
P
Perplexity
Where citations, sources and recommendations are appearing.
Your potential OSCAR timeline
Benchmark, track, improve and prove progress.
OSCAR gives you a clear starting point, regular visibility checkpoints, recommended improvements and year-end evidence of progress.
02
Regular check-ins
Track how visibility benchmarks and prompt performance change across the year.
03
Content bolt-ons
Recommended Proactive PR content packages designed to bolster visibility across LLMs and AI platforms.
04
Year-end report
Evidence of progress made throughout the year and a new benchmark for annual OSCAR analysis.
What OSCAR reveals
AI insight that becomes demonstrable impact.
OSCAR turns LLM footprint research into practical intelligence your organisation can act on.
True AI visibility
Distil your AI exposure into a single, clear view of how often you are surfaced, cited and recommended across major models.
No missed opportunities
Pinpoint the topics, prompts and signals AI models already trust, showing where your organisation is strong or slipping.
Influence mapping
Map journalist and outlet visibility to understand which voices AI amplifies most across AI-powered discovery.
Actionable impact
Turn insights into targeted content and placements that rank, surface and are cited across leading LLMs.
“It’s crucial our clients know exactly how they appear within AI models, and our OSCAR service delivers exactly that.”Simon Shortland, Head of AI
The Proactive PR team
The expertise behind OSCAR.
OSCAR combines AI visibility insight with the strategic PR, content and digital expertise needed to act on it.
James Page
CEO
Simon Shortland
Head of AI
Conor Woodhall
Head of Digital
Cal Dunnington
Account Director
Will Rayment
Senior PR Consultant
Josh Addison
Senior PR Consultant
Nara Santos
PR Consultant
George Williams
PR Consultant
OSCAR capabilities
A complete AI visibility intelligence package.
From LLM footprint research to visibility improvement packs, OSCAR gives organisations a clearer view of where they stand and how to improve.
AI-powered LLM footprint research
AI visibility snapshot scoring
LLM discoverability insights
Key prompt analysis
Discoverability driver analysis
Improvement recommendations
Success timelines
Enhanced AI measurement
Discovery source tracking
Visibility gap analysis
Share of Voice analysis
Strategic recommendations
Visibility improvement packs
Bolt-on content development
FAQ
Frequently asked questions.
Answers to some of the questions organisations often ask when exploring AI visibility, GEO and OSCAR audits.
What is Generative Engine Optimisation?
Generative Engine Optimisation, or GEO, is the practice of optimising content to be discovered, cited and recommended by systems like ChatGPT, Perplexity and Google’s AI overviews.
It focuses on making content easily discoverable and citable by LLMs through structured information, authoritative sourcing and clear formatting designed for AI to reference.
What are the key benefits of an OSCAR audit?
OSCAR audits provide valuable insights into your company’s current performance, identifying key areas for improvement.
By analysing factors such as content quality, AI relevance, backlink profile and trust signals, we develop tailored GEO strategies to optimise your online visibility and drive measurable results.
Act now
Outrank your competitors in AI discovery.
AI platforms increasingly decide which brands get seen, trusted and recommended long before traditional PR or search even come into play. Get a clear, measurable view of your standing and practical recommendations to improve.